Steve Zaffron Steve Zaffron is the CEO of Vanto Group, a consulting firm that designs and implements large-scale initiatives to elevate organizational performance. In this role, Zaffron has directed major corporate initiatives with dozens of Fortune 500 companies worldwide. Vanto Group has worked with hundreds of organizations in twenty countries, including Apple, GlaxoSmithKline, Johnson & Johnson, Heinz Northern Europe, Reebok, Northrop Grumman, BHP-Billiton, Petrobras, Telemar Brazil, and Polus Group Japan.

As an internationally respected leadership authority, Steve Zaffron is noted for his ability to deliver provocative new perspectives on competitive advantage, organizational change, and transformational leadership. He has spoken at the Harvard Business School, the Simon School of Business at the University of Rochester, and the Marshall School of Business at the University of Southern California.

His groundbreaking book, The Three Laws of Performance, coauthored with Dave Logan, explores the underpinnings in performance in business and articulates a new theory about what underlies breakthrough results. This best-selling book has been published in 15 languages.

As CEO of Vanto Group, he advises firms on their performance strategies, translating the abstract ideas of organizational transformation into tools to create economic value and new levels of success. Vanto Group’s engagements encompass a full range of consulting services with a specific focus on performance, agility, and the ability to maintain a competitive advantage.

Steve Zaffron holds a master’s degree from the University of Chicago and graduated magna cum laude from Cornell University. He loves skiing and jogging, has a passion for the martial arts, and plays classical music on the clarinet and jazz on the saxophone. He and his wife live in Miami, Florida. His adult son lives in Los Angeles.

Dave Logan Dave Logan is on the faculty at the Marshall School of Business at the University of Southern California, where he teaches Management & Organization in the MBA program. From 2001 to 2004 he served as associate dean of executive education. During that time he started dozens of educational programs in companies in aerospace, commercial real estate, financial services, and health care.

Dave is also cofounder and senior partner of CultureSync, a management consulting firm specializing in cultural change and strategy, whose clients include Intel, American Express, Charles Schwab, Prudential, and Health Net, as well as governments and major non-profits throughout the world.

Dave has written three books, including the acclaimed Tribal Leadership (2008, with coauthors John King and Halee Fischer-Wright), and his work has been published in many academic and professional journals. He has been interviewed on most major networks, including CNN, Fox, and NBC.

Dave has a Ph.D. in organizational communication from the Annenberg School at USC. He enjoys rock climbing, distance running, and is an avid tennis player. He lives in Los Angeles with his wife, Harte, and daughter.

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